Privacy Policy
Last updated: September, 2025
This Privacy Notice explains how Enchanted Ventures Ltd (“we”, “our”, “us”) collects, uses, and protects your personal information. We are the parent company of Aluna’s, Siamais, and Lulu Wild.
If you have any questions about this Privacy Notice, you can contact us at:
info@enchantedventures.co.uk
Enchanted Ventures Ltd, 21 Wainwright Street, Aston, Birmingham, B6 5TH
Our Commitment to You
We are committed to protecting your privacy. Any personal information you share with us will be handled securely, fairly, and lawfully in accordance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).
What Data We Collect
We may collect the following types of personal information:
- Name, email address, and contact details.
- Booking and reservation details.
- Payment and transaction history (via our third-party providers).
- Marketing preferences (which brands you want to hear from).
- Loyalty app data (until its closure). For full App FAQs please visit this page (www.enchantedventures.co.uk/app-faqs).
- Technical information such as your IP address, browser type, and cookies.
We may also collect information from trusted partners such as Collins (reservations), DesignMyNight (reservations), OpenTable (reservations) Deliveroo (delivery), Wireless Social (Wi-Fi), Ticketmaster (event ticketing), Eventbrite (event ticketing), Facebook (lead forms), and others, but only if you have consented to share your data with them.
How We Use Your Data
- Process bookings, orders, and payments.
- Manage your relationship with our restaurants.
- Send you marketing communications (only where you have opted in).
- Tailor offers and events to your chosen restaurant brands.
- Monitor website performance and detect fraud.
Marketing:
Marketing:
Prior to October 2025 marketing was collected using online form where guests opted in to hear from all brands. From 2025, marketing will be brand-specific. You can choose whether to hear from Aluna’s, Siamais, Lulu Wild, or all brands. We will only send you updates if you have opted in. You can withdraw your consent at any time.
Loyalty app:
Loyalty app:
Our loyalty app is closing on 10th October 2025. All app-related data (such as points balances and profiles) will be securely deleted after the 10th of October 2025. We will only keep minimal information (such as your email address and consent history) to ensure we respect your marketing preferences.
Inactive contacts:
Inactive contacts:
We regularly review engagement. If you do not open or click any of our emails for 6 months, we will suppress your details from marketing. Suppression means we keep your data securely in a “do not contact” list to make sure we don’t email you by mistake.
Our Legal Bases for Processing
We process personal data under the following legal bases:
- Contract: To provide services you request (e.g. bookings, purchases).
- Consent: To send you marketing emails or marketing promotions across social media channels. You may withdraw consent at any time.
- Legitimate Interests: To prevent fraud, improve services, and carry out limited customer relationship management, always balancing our interests with your rights.
- Legal Obligation: To meet regulatory or tax requirements.
How Long We Keep Your Data
Booking and transaction data: kept as long as required for legal and financial purposes.
Marketing data: kept until you withdraw consent or remain inactive for 6 months.
App data: deleted after the loyalty app closes, except for minimal consent history.
Your Rights
You have the following rights under UK GDPR:
- Access: Request a copy of the information we hold about you.
- Rectification: Correct data that is inaccurate or incomplete.
- Erasure (“Right to be Forgotten”): Ask us to delete your personal data in certain circumstances.
- Restriction: Request limits on how we process your data.
- Portability: Have your data transferred to another organisation.
- Object: Stop us processing your data for certain purposes, including direct marketing.
- Withdraw consent: At any time, if processing is based on consent.
- To exercise your rights, email us at info@enchantedventures.co.uk
- You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk
Sharing Your Data
We share your data only with trusted service providers who help us deliver our services (such as reservations, delivery, ticketing, and marketing platforms like Klaviyo). These providers act on our instructions and are bound by data protection law.
We never sell your personal data to third parties.
Cookies
Our websites use cookies to improve usability and personalise your experience. You can manage or disable cookies through your browser settings. For more information, visit www.youronlinechoices.com/uk/your-ad-choices
Changes to This Policy
We may update this Privacy Policy from time to time. Any updates will be posted on this page with a new “Last updated” date.
Brand Specific Policies
You can view the brand specific policies by following the links below:
Lulu Wild: https://luluwild.co.uk/privacy-policy/
Siamais: https://siamais.co.uk/privacy-policy/
Aluna: https://aluna.uk.com/privacy-policy/
Lulu Wild: https://luluwild.co.uk/privacy-policy/
Siamais: https://siamais.co.uk/privacy-policy/
Aluna: https://aluna.uk.com/privacy-policy/